- The Opportunity
- Market Trends
CONVENIENCE STORE OPPORTUNITY
Today’s On-the-Go Society Gives C-Stores an Edge Up
People of all ages are constantly on-the-go and they want the convenience of being
able to get good prices on their favorite name brand items without having to wait
in lines at grocery and club stores.
Nestlé Waters North America provides retailers with the perfect opportunity to sell a variety of single-serve and multi-pack products at everyday competitive pricing, while adding to the overall basket ring.
As the #1 Bottled Water company in the U.S., Nestlé Waters North America offers Convenience Store operators:
- The most popular brands of bottled water.
- Excellent profit opportunities.
- Many sizes and packages to fit a variety of needs.
- Recommendations on the best-selling convenience store brands and optimal locations for product placement.
MARKET TRENDS FOR CONVENIENCE STORE OPERATORS
Take Advantage Of The Demand For Healthy Options
For years, carbonated soft drinks dominated beverage sales. However, consumers have become increasingly concerned over the growing obesity problem and the consequences of drinking sugar-filled beverages. Bottled water meets the needs of on-the-go consumers seeking healthy choices, or simply looking for pure, hydrating refreshment.
Capitalize On Buying Behavior Trends
Bottled Water is the #2 Most Consumed Beverage.1 Furthermore, multi-packs of bottled
water are driving bottled water category growth and now comprise almost 20% of in-store
bottled water sales.2 When customers visit your store, they tend to grab a cold,
single bottle for immediate consumption and a multi-pack for at-home consumption.
By selling cases of Nestlé® Pure Life® Purified Water AND our regional spring water brand, your turns could result in 30% higher volume on an individual SKU basis.*
|UNITS PER DAY|
|Stores that carry Nestlé® Pure Life .5L casepack only||0.5|
|Stores that carry Regional Spring Water .5L casepack only||0.5|
|Stores that carry both Nestlé® Pure Life & Regional Spring Water casepack||1.3|
2 Nielsen C-Store Total U.S. – 52 weeks ending 6/12/10
3 Nielsen C-Store Total U.S. – 52 weeks ending 6/12/10