- The Opportunity
- Market Trends
NON-COMMERCIAL OPPORTUNITY
Sales of Bottled Water Continue to Grow
- Bottled PET Water, Sparkling Water and Iced Tea are the only Beverage Categories that grew in 2009.1
- Bottled Water is the #2 most consumed beverage.2
- Water is the top beverage consumers indicate they should drink more of.3
- Nestlé Waters North America leads the category with 58% brand loyalty.4
Profit Potential Is Huge In Many Sectors
Selling bottled water presents a substantial revenue opportunity for your patients, visitors or employees!- Healthcare employees, patients and staff members need water any time of day.
- Entertainment arenas and sports stadiums offer excellent selling opportunities because spectators can be in these locations for extended periods of time, often in warm weather conditions.
- Business & Industry firms increase employee satisfaction by offering healthy beverage options.
Product Diversity Helps Broaden Sales Reach
Because Nestlé Waters North America understands the specific cost constraints that affect a variety of non-commercial industries, we have a range of products and price points that allow you to realize healthy margins. Nestlé® Pure Life® Purified Water and Nestlé Waters Regional Spring Water brands, for example, are two of our most competitively priced brands and they are nationally recognized, making them perfect choices for your facilities.
Regulatory Compliance Necessitates Bottled Water
With new regulations that require hospitals to keep a few days’ supply of bottled water on hand in case of emergencies, Nestlé® Pure Life® Purified Water makes perfect sense for your facility.
2Beverage Marketing 2009
32009 Technomic Beverage Study Consumer Surveys
4Nielsen Homescan Panel Total U.S. 52 weeks
Market Trends for Non-Commercial
Support for Eco-Friendly Brands Can Drive Sales
Now more than ever, people are showing a greater inclination toward supporting brands
that engage in sustainable production methods. Here at Nestlé Waters North America,
we pride ourselves as a company that has always practiced business in an environmentally
responsible manner. Through multiple initiatives, we have invested in recycling,
green buildings and ground water conservation and protection. Our Eco-Shape®
bottle has the lightest carbon footprint using 30% less plastic versus comparable
sized carbonated and non-carbonated beverages. Over the past 15 years, we’ve reduced
plastic content in our products by 40% and have reduced millions of pounds of cardboard
packaging.
We were the first beverage manufacturer to build US plants achieving third-party
green building certification from the US Green Building Council’s Leadership in
Energy and Environmental Design (LEED) Green Building Rating SystemTM. In 2010,
nine buildings have met this certification and more are on the horizon.
Our long-term goal is to get recycling to 100% because we truly see ourselves as
stewards of the land, whose job it is to make sure the planet’s precious resources
are sustained for generations to come.
The Demand for Healthy Beverages Continues to Grow
For years, carbonated soft drinks dominated beverage sales, but times have changed and people of all ages have become more concerned about their weight, health and nutrition. Bottled waters meet the needs of a workforce that seeks out healthy, low-calorie beverage options.
Patients Expect A High Level of Care Including Amenities
Proper hydration is also vital to the well-being of the patients at hospitals and healthcare facilities. Nestlé Waters North America has bottled water in a variety of sizes that are cost-efficient and appropriate for meal service, vending, cafeteria, catering, waiting room or gift shop.
© 2012 Nestlé Waters North America Inc.