
BUSINESS BUILDING IDEAS
Nestlé Waters North America’s products are priced so that non-commercial businesses can offer affordable prices and still make a healthy profit.
Proper merchandising is the key to driving sales. The following suggestions can help maximize your efforts.
Include Logos On Your Menus
Having brand logos printed on menus is a proven means of driving sales to those products. You can download logo art from this site to use on menu boards, menus and other merchandising material you create. See our Logos & Images section
Add Bottled Water to a Combo Meal for $0.49
Give customers the option of adding bottled water to every combo meal purchase for just $0.49 more. This will increase your check average and deliver a healthy margin.
Create Incentives For Customers with Special Pricing
Try offering two bottles of 1-Liter water for $2.00. At this low price, two bottles of water give customers a great value with one beverage for immediate consumption and one for later.
Loyalty Cards for Bottled Water Increase Purchase Frequency
By developing cafeteria promotions such as “buy 4 bottles of water and get the 5th free” you can drive purchase frequency by giving employees extra value.
Merchandise Cold Water at the Point-of-Sale
Take advantage of thirsty customers at sports and entertainment venues by displaying cold water on the counter. Even if they intend to purchase other beverages, they will be motivated to buy water as well.

© 2012 Nestlé Waters North America Inc.
