OPPORTUNITY TO INCREASE PROFITS

Sales of Bottled Water Continue to Grow

Bottled PET Water, Sparkling Water and Iced Tea are the only Beverage Categories that grew in 2009.¹
Bottled Water is the #2 most consumed beverage.²
Water is the top beverage consumers indicate they should drink more of.³
Nestlé Waters North America leads the category with 58% brand loyalty.⁴
27.5 million gallons of bottled water were consumed in 2009.⁵

Bottled Water Increases Revenue Per Room

Mini-bars have always been a good way to improve average room revenue. Another idea is to have bottled water visible with a bottle hanger at arms reach inside the guest room as a means of keeping guests hydrated and increasing revenue.

¹Nielsen Liquid Refreshment Beverages FDM x 52 – 12/26/09
²Beverage Marketing 2009
³2009 Technomic Beverage Study Consumer Surveys
⁴Nielsen Homescan Panel Total U.S. 52 weeks
⁵Beverage Marketing Corp

Answer the Call for Healthy, Eco-Friendly Products

Capitalize on the trend for healthier beverages and consumer preferences for environmentally responsible options. Nestlé Waters bottled waters promote well-being and environmentally-conscious business practices, two factors that elevate the quality of your lodging’s offering.

Your Guests Are Concerned with Health & Hydration

Travel often results in dehydration, which leads to fatigue and other health-related issues. Drinking bottled water replenishes the body and refreshes guests after their journey. Plus, bottled water meets the needs of health conscious travelers who prefer beverages with no sugar and no calories.

Consumers Prefer Businesses That Support the Environment

Over the years, consumers have taken a greater interest in the business practices of their favorite brands, choosing to support companies that conduct themselves in a transparent fashion and with a sense of corporate responsibility.

Here at Nestlé Waters North America, we pride ourselves as a company that has always practiced business in an environmentally responsible manner. Through multiple initiatives, we have invested in recycling, green buildings and ground water conservation and protection. Our Eco-Shape^® bottle has the lightest carbon footprint and uses 30% less plastic versus comparable sized carbonated and non-carbonated beverages. Over the past 15 years, we’ve reduced plastic content in our products by 40% and we’ve cut out millions of pounds of cardboard packaging.

We also were the first beverage manufacturer to build U.S. plants achieving third-party green building certification from the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System™. In 2010, nine building have met this certification and more are on the horizon.

Our long-term goal is to get recycling to 100% because we truly see ourselves as stewards of the land, whose job it is to make sure the planet’s precious resources are sustained for generations to come.

By offering your guests bottled waters from Nestlé Waters North America, you’re supplying them with eco-friendly brands, which share their concerns and support the environmental cause.

Complimentary Items Build Brand Loyalty

Businesses in every industry are finding that value-added giveaways increase brand loyalty with customers. By offering bottled water as a free benefit to hotel guests, customers are more likely to have a favorable opinion of their stay and the quality of your establishment. Nestlé^® Pure Life^® Purified Water is an ideal value-added item because of the low cost.