- The Opportunity
- Market Trends
Sales of Bottled Water Continue to Grow
- Bottled PET Water, Sparkling Water and Iced Tea are the only Beverage Categories that grew in 2009. 1
- Bottled Water is the #2 most consumed beverage.2
- Water is the top beverage consumers indicate they should drink more of.3
- Nestlé Waters North America leads the category with 58% brand loyalty.4
The Obesity Epidemic
Almost one fifth of American school children are dangerously overweight.5 These kids face the risk of diabetes, the inability to fully participate in activities, and the social stigma that leads to low self-esteem. In fact, many states are moving to create legislation that will ensure schools provide food and beverages that have fewer calories and less sugar. Some have already banned carbonated soft drinks altogether. Replacing sugary beverages such as juice, carbonated soft drinks, and sports drinks with bottled water can significantly reduce daily calorie intake and help solve this growing problem.
Other Great Benefits Of Healthy Hydration
- Hydration helps with the absorption of vitamins, minerals and nutrients.
- Hydration helps replenish kids’ developing muscles and organs.
- Hydration helps overcome fatigue.
- Hydration helps regulate body temperature, which is vital to mental acuity.
- Water is great for the complexion and supports the immune system.
Start offering Nestlé Waters North America bottled waters to your students today! Our distributors have many cost effective product options that may be able to save your school money.
2Beverage Marketing 2009
32009 Technomic Beverage Study Consumer Surveys
4Nielsen Homescan Panel Total U.S. 52 weeks
5U.S. Dept of Health and Human Services
MARKET TRENDS FOR K-12
Legislators Demand Healthy Beverage Options
Researchers have concluded that most childhood obesity is caused by high-sugar diets (the average teen gets 15 – 20 tsp. of sugar/day just from soft drinks). With continued pressure from federal regulators for schools to provide healthy food and drink options for their students, bottled water is an excellent alternative to carbonated soft drinks.
| BEVERAGE | CALORIES | SUGAR |
| Water | 0 | 0g |
| Low-fat Milk | 100 | 11g |
| 100% Orange Juice | 110 | 22g |
| Juice Drink (10% fruit juice) | 150 | 38g |
| Powdered Drink Mix (with sugar added) | 90 | 24g |
| Carbonated Soft Drinks | 100 | 27g |
| Sports Drink | 50 | 14g |
* = Calories and Sugar based on 8 oz. (240ml) size
Nestlé Waters North America has an array of bottled waters, which provides a cost effective way for schools to offer students healthy beverage alternatives.
Kids Are Aware of Environmental Issues
Today’s generation of kids have grown accustomed to hearing nomenclature associated with environmental practices such as recycling, conservation and sustainability. In fact, many school districts incorporate these topics into the curriculum in an effort to instill responsible habits that affect us all. By offering Nestlé Waters North America brands of bottled water, you’re providing products by a company that values the environment and has worked diligently to protect groundwater sources, reduce waste and aspires to get to a level of 100% recycling.
Cutting Costs is Key
You may be paying too much for bottled water if you have it supplied by a distributor or manufacturer as part of a bundled bid. It’s time to remove bottled water from your bundle equation, lower your unit costs, and open up your bottled water product options. With an unmatched portfolio of bottled waters, Nestlé Waters North America can provide the choice students want at a potentially lower cost to your school.
© 2012 Nestlé Waters North America Inc.