COLLEGE / UNIVERSITY EDUCATION OPPORTUNITY

Sales of Bottled Water Continue to Grow

Bottled PET Water, Sparkling Water and Iced Tea are the only Beverage Categories that grew in 2009. ¹
Bottled Water is the #2 most consumed beverage.²
Water is the top beverage consumers indicate they should drink more of.³
Nestlé Waters North America leads the category with 58% brand loyalty.⁴

Profit Potential Is Huge

Selling bottled water presents a huge, diverse profit opportunity for college administrations. There are many places on campus to sell bottled water, including dining halls, residence halls, campus c-stores, vending machines^*, faculty rooms, the athletic department and stadium, library, and campus cafes.

The business case plays out like a Marketing 101 study. Demand is high and volume is growing. Students consume such a large quantity of bottled water, that volume coupled with the low price of the product generates excellent profit margins. As the #1 Bottled Water company in the U.S. Nestlé Waters North America offers colleges and universities:

The most popular brands of bottled water.
Many sizes and packages to fit a variety of needs.
Recommendations for the best places on campus to sell water.
Excellent profit opportunities.

Student Concern For Environmental Protection Can Drive Sales

Nestlé Waters North America has always practiced business in an environmentally responsible manner. In addition to reducing plastic content in our bottles, we are working toward the ultimate recycling achievement with resource^® Natural Spring Water, a brand intended for total "closed-loop" production. Today, our resource^® bottles are composed of nearly 50% recycled plastic as we work toward our goal of 100% recycled plastic. Learn More About resource^® Natural Spring Water.

^*Nestlé Waters North America does not provide vending equipment or recommendations on specific vending machine models.

¹Nielsen Liquid Refreshment Beverages FDM x 52 – 12/26/09
²Beverage Marketing 2009
³2009 Technomic Beverage Study Consumer Surveys
⁴Nielsen Homescan Panel Total U.S. 52 weeks

MARKET TRENDS FOR COLLEGES / UNIVERSITIES

Students Support Products That Support the Environment

College students demonstrate sensitivity toward environmental concerns, preferring brands that are known to support conservation, recycling and other good business practices.

Here at Nestlé Waters North America, we pride ourselves as a company that has always practiced business in an environmentally responsible manner committed to supporting the environment. Through multiples initiatives, we have invested in recycling, green buildings and ground water conservation and protection. Our Eco-Shape^® bottle has the lightest carbon footprint and uses 30% less plastic versus comparable sized carbonated and non-carbonated beverages. Over the past 15 years, we’ve reduced plastic content in our products by 40% and have reduced millions of pounds of cardboard packaging.

We also were the first beverage manufacturer to build U.S. plants that achieve third-party green building certification from the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System™. In 2010, nine buildings have met this certification and more are on the horizon.

Our long-term goal is to get recycling to 100% because we truly see ourselves as stewards of the land, whose job it is to make sure the planet’s precious resources are sustained for generations to come.

By offering your students bottled waters from Nestlé Waters North America, you’re supplying them with eco-friendly brands, which share their concerns and support the environmental cause.

Meet the Demand for Healthier Beverage Options

For years, carbonated soft drinks dominated beverage sales, but times have changed and young adults have become more concerned with their weight, health, and nutrition. Bottled waters meet the needs of students seeking healthy, zero-calorie beverage options. And, because athletics and team sports are an important part of the college experience, it only makes sense to make hydration an essential part of the training regimen.

*Contains 30% less plastic on average versus comparable size carbonated and non-carbonated beverages.