
BUSINESS BUILDING IDEAS
Nestlé Waters North America’s products are priced so that Colleges & Universities can offer affordable prices and still make a healthy profit.
Proper merchandising is the key to driving sales. The following suggestions can help maximize your efforts.
Add Bottled Water to Combo Meals for a Special Price
Combo meals increase value for your students and adding bottled water provides a great way to drive sales. Give them the option of adding bottled water to every combo meal purchase for just $0.49 more.
Loyalty Cards for Bottled Water Increase Purchase Frequency
By developing promotions such as “buy 4 bottles of water and get the 5th free” you can drive purchase frequency and increase brand loyalty by giving customers extra value.
2 for $2 Promotions Satisfy the Student Body
When you offer your students a promotion, they are more likely to purchase multiple bottles so they have one for now and one for later.
Merchandise Cold Water at the Point-of-Sale
Take advantage of thirsty spectators at sports and entertainment venues by displaying cold water on the counter. Even if they intend to purchase other beverages, they will be motivated to buy water as well.

© 2012 Nestlé Waters North America Inc.
