BUSINESS BUILDING IDEAS

Convenience stores across the country have developed proven strategies for marketing bottled water with great success. Below are several recommendations that will create incremental opportunities.

Drive Revenue with Cases of Nestlé^® Pure Life^® Purified Water and A Regional Spring Water Brand

Case pack offerings are a great way to drive traffic to your store, especially during the summer months. Case displays near windows and pallets outside the store are particularly effective. Sports teams and construction crews are known to purchase multiple cases at a time. Aggressive price strategies fuel multiple case sales and encourage take-home purchases.

Make Bottled Water a Value-Add With Coffee Purchases

Increase your coffee sales by giving away a free bottle of water with every coffee purchase. Not only does bottled water provide needed hydration, the giveaway fosters great customer loyalty because consumers see this offer as a great value. Plus, if you give away room temperature bottles at the register, you won’t cannibalize your cold vault sales. The cost of bottled water is very low, but customers put a high value on it. This kind of incentive has proven to increase coffee sales and drive store traffic.

Create Discounts On 2 Bottles At a Time

Historically, convenience stores have had success, particularly in the warm summer months, selling either 1-Liter or 700 ml sport top bottles of Nestlé^® Pure Life^® Purified Water or a Regional Spring Water brand two bottles at a time for $2.00.

Keep Large Bottles in the Cold Vault for Construction Customers

The physical demands of construction work require a lot of hydration, which is why you should keep 1 gallon and 3 Liter bottles of water in the cold vault. These customers typically get water daily and this is a great opportunity to meet their needs.